2025-08-01
【Expert Commentary】The Next Step: Beyond Public Relations – The Rise of the Shapers in the Trust Economy - Joseph TANG, Founder of VOCAL MIDDLE
In the wake of the pandemic, we once said: "The deepest human needs have fundamentally changed." Three years on, the rise of Generative AI has not reversed this shift — instead, it has accelerated a profound reshaping of how we work, and more importantly, how we understand people and value. For our generation of PR consultants, this is not just a challenge — it's a test of relevance, and a chance to prove our enduring value.
