ximu — See What AI See — was shortlisted alongside leading international teams from Japan, Singapore, and across the Asia-Pacific region at PR Awards Asia-Pacific 2026. It ultimately received the Best AI Product/Service award, becoming the sole winner in the category.
In an era where generative AI is accelerating at an unprecedented pace, businesses are facing a new operational imperative: How can we simultaneously earn the trust and recommendation of both humans and AI? This has become the decisive factor for brand survival and global expansion. VM | VOCAL MIDDLE continues to evolve with strong momentum. Through deep investment in global GEO (Generative Engine Optimization) services, the development of AI-native decision-making products, and the execution of PRaaS 2.0 — PR as AI Solution (a one-stop IMAGE Asset Governance platform), we have precisely identified a shared anxiety among multinational corporations and high-growth startups.
In the wake of the pandemic, we once said: "The deepest human needs have fundamentally changed." Three years on, the rise of Generative AI has not reversed this shift — instead, it has accelerated a profound reshaping of how we work, and more importantly, how we understand people and value. For our generation of PR consultants, this is not just a challenge — it's a test of relevance, and a chance to prove our enduring value.
