the Founder

At VOCAL MIDDLE, we believe that people are the only true asset of a PR consultancy. That’s why we begin with organizational design—to elevate service positioning and expand market influence.
To activate the organization, our founder introduced the first core belief: The Three Principles.

We actively pursue a partnership mindset—built on mutual benefit, mutual respect, and mutual trust. Creating an organization that prioritizes shared interests is the foundation of a Performance-Based Organization. From there, we design our structure and service model, supported by initiatives such as "Shine Your VOCAL” for recruitment, and "Become the VOCAL” for partner development—continuously investing in the New VOCAL.

In response to the demands of service innovation and market expansion, we center our operations around the principle of breaking four legacy models and building five forward- looking solutions—creating a next-generation PR platform driven by Strategy First, Communication-Centric, and Platform Integration.

Built on this foundation, we’ve created One-Stop PR Consulting Solutions Service composed of three service lines: VMo for our core PR methodology, VM+ for original marketing innovations, and VMx for strategic partnerships. Together, they address the full spectrum of brand needs. Through this approach, we reaffirm our founding purpose: to redefine the influence of PR consultancy— arming ourselves with discourse, guided by value creation, and collectively striving toward our shared vision: To become the most sought-after PR consultants and brand image architects in APAC.