Creating Value. Solving Problems.
We introduced modern management processes and initiated business strategy research to enhance organizational efficiency and lay the foundation for a distinct service experience.
To become the most sought-after PR Consultancy and Brand ImageArchitect in APAC.
We believe that Asia is the economic core of the future world. Building systems rooted in Asian culture and values is not just a trend—it’s an inevitable part of global evolution. By building a thriving Asia-Pacific ecosystem, we aim to create lasting impact on the global stage.
As trusted partners, we offer professional services that are fast, responsive, and comprehensive. At the same time, we serve as strategic advisors, delivering insights-driven public relations counsel in a dynamic market.
At VOCAL MIDDLE, we focus on elevating our clients’ brand image. Public relations is our specialty, but we remain open-minded in exploring possibilities beyond traditional PR. Because to us, it’s not about the method—it’s about creating value and solving problems for our clients
Built For Making Impact.
creating value and solving problems
The term "Bourgeois" originates from French, referring to a new class of rational, freedom-valuing, and prudent thinkers — distinct from hereditary aristocracy and the common masses — who possessed both a public voice and social influence. Today known as the middle class, this group has played a vital role in generating new sources of wealth, breaking entrenched power structures, and continuously driving social reform and progress.
【 VOCAL 】
• To be Client’s VOCAL
• Becoming the VOCAL in the Market
• Dare to Speak, Dare to Challenge, Dare to Fight.
【 MIDDLE 】
• From Agency to the Platform
• From a one-way bridge to a catalyst for transformation with our clients
• Becoming an interface that leads two-way communication
The three lines in our logo represent the core value we bring to our partners.
We introduced modern management processes and initiated business strategy research to enhance organizational efficiency and lay the foundation for a distinct service experience.
Driven by data science and consulting mindset, we advanced our public relations expertise with the I.M.P.U.L.S.E. methodology—a strategy-first approach to PR. With a scalable consultant training system, productized PR service modules, and cross-border market resources, we shaped a brand that stands as the most sought-after PR consultancy and brand image architect.
Evolving from a professional service business to a tech-enabled service company, we integrated talent, technology, and capital to drive innovation in business models and service products. We implemented full-scale transformation: Market Internationalization, Organizational Digitalization, Service Technologization—pushing the boundaries of what's possible in PR. We stepped beyond the market to activate brand value, cultural influence, and industry-wide synergy, sparking new public imagination around PR.
We create issues within villages, shape ecosystems within industries, build standards with clients, deliver value within services, and envision futures within teams. With Client Centric mindset, we collaborate with ecosystem partners across industries to build a platform that delivers value, insight, and opportunity — becoming the most trusted driver of influence for industry leaders, markets, and the future.