Bank SinoPac launched its 55688 co-branded card with Taiwan Taxi. VOCAL MIDDLE Communications connected the SML card design, taxi experience and everyday spending through a press event and varied KOL content. The original case reports 178 media placements, PR value approaching NT$30 million and over 550,000 instances of reach from Instagram posts and livestreams.
In 2021, Bank SinoPac and Taiwan Taxi introduced a co-branded card linking digital applications, taxi payments and everyday spending. The project aimed to explain that relationship to existing and prospective customers, with an exclusive STICKY MONSTER LAB design giving the product a younger visual identity. VOCAL MIDDLE organized the riding, spending and design elements into one launch story. A press event and several creator perspectives provided different routes into product understanding and consideration, with media and social exposure as the documented outcomes.
A credit card launch brings together reward conditions, payment processes and partner identities. A list of benefits can leave readers to decide where the product fits in their routines. This case used a Chinese wordplay linking matching a design with taking a ride, then made the connection visible through a co-branded taxi and an experience. Business, family, food and travel creators supplied further contexts beyond the launch. The existing page also cites an average number of cards per consumer without a dated original source. This version focuses instead on the identifiable product mechanism and communication decisions within the historical launch.
Create a recognizable riding and design connection
SML card artwork and the 55688 taxi setting were presented together, with a vehicle display and experience giving the launch a concrete visual story.
Explain the product and partner ecosystem
The press event connected Bank SinoPac, Taiwan Taxi and T Points information so journalists could describe how transport and spending related.
Use creators for distinct everyday situations
Business, family, food and travel content introduced the card through different routines and extended the communication beyond the press event.
The existing case page reports 178 media placements, PR value approaching NT$30 million and over 550,000 instances of reach from KOL Instagram posts and livestreams. These document media and social exposure during the launch; PR value is a media estimate. The page also lists a Silver award in the finance category of the sixth 華文公關獎, plus Top Project Team and Best Project of the Year awards in the communications category at the 26th Workshop in April 2022.
1.Why did Bank SinoPac communicate the 55688 card launch?
It wanted customers to understand how the card connected digital applications, taxi payments and spending, with a distinctive visual design.
2.What did VOCAL MIDDLE deliver?
The team organized launch messages, the press event, taxi-related experiences and creator content for business, family, food and travel audiences.
3.How did the design relate to the financial service?
The campaign linked card styling with riding a taxi, then used product information to explain the payment and partner ecosystem.
4.Which results are documented?
The original page reports 178 placements, PR value approaching NT$30 million and over 550,000 instances of Instagram post and livestream reach.
5.How does this case relate to AI PR?
Public launch information connects Bank SinoPac, the 55688 card, transport and spending, providing people and AI systems with identifiable historical product context.
Related Service：PR solutions
Related Industry Case：Related industry case
Insight / Methodology：PR strategy insights
