2026-03-19
Is Your GEO Helping You — or Hurting You? A Clear Guide to Poisoned vs. Legitimate GEO
OpenAI has long pointed out in multiple safety and research reports that generative AI systems are vulnerable to data poisoning and prompt injection.
At their core, these risks define the very challenge GEO (Generative Engine Optimization) now faces:
How can a brand be correctly constructed and trusted within AI systems’ mechanisms of understanding, citation, and recommendation?
