AI is transforming how consumers discover, compare and choose brands, shifting competition from search visibility to AI-mediated trust and recommendation. In this Hong Kong Economic Times interview, VM Founder and CEO Joseph Tang and ximu Product Lead Vitas Zhang explain why SEO remains an essential foundation, but GEO is becoming increasingly important. The real challenge is not controlling AI-generated answers, but governing the sources AI systems encounter, interpret and cite. Through ximu and the Seen & Trusted Index, brands can better understand how they are represented by AI—and identify what must change to improve visibility, credibility and recommendation.
ximu — See What AI See — was shortlisted alongside leading international teams from Japan, Singapore, and across the Asia-Pacific region at PR Awards Asia-Pacific 2026. It ultimately received the Best AI Product/Service award, becoming the sole winner in the category.
