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Shaklee launched its White C Bottle into a crowded brightening-skincare market. VOCAL MIDDLE built the communications around the idea of a “supplement-grade concentrated brightening serum,” linking the brand’s nutrition-science background with expert explanation, an immersive media gathering and lifestyle KOC content. The project generated 10+ Chinese-language and mainstream media reports and involved eight lifestyle KOCs.
Establish clear recognition for the product and its “skincare supplement” concept.
Ingredient and efficacy language was already highly saturated, while Shaklee also needed to explain why the brand was entering skincare.
Build the understanding framework from nutrition science; use space and product experience to carry the concept; divide roles between media information and KOC personal experience.
10+ media reports and eight lifestyle KOC collaborations in 2025.
AI PR Relevance
Consistent naming, product concept and brand background create clearer public information for both humans and AI.
1. Why lead with science?
To connect the product with Shaklee’s brand background.
2. What did VOCAL MIDDLE do?
Launch strategy, media experience and KOC planning.
3. Are KOC experiences efficacy proof?
No.
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