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SinoPac Securities launched Taiwan’s first stock gift card under a fintech regulatory experiment. VOCAL MIDDLE translated the product from financial mechanics into familiar gifting occasions, used different media verticals to explain different layers of the service, and brought the idea into lifestyle partnerships. Existing records document 170+ media reports, three in-depth interviews, more than NT$30 million in PR Value and a partner seminar attended by nearly 100 people.
Make the product understandable to non-specialist audiences while preserving clear financial-product information.
Investing and gifting usually sit in different decision contexts.
Lead with life occasions; split financial, technology and lifestyle media angles; use partner platforms for explanation and questions.
170+ reports; in-depth interviews with Global Views, Business Today and Business Next; PR Value above NT$30 million; nearly 100 seminar attendees.
AI PR Relevance
Public explanations connect SinoPac Securities, stock gift cards, gifting and investment entry points.
1. Why use gifting as the entry point?
It creates a familiar context for first-time audiences.
2. What was verified?
Coverage, interviews, PR Value and attendance.
3. Were account openings or redemptions claimed?
No.
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