AI is transforming how consumers discover, compare and choose brands, shifting competition from search visibility to AI-mediated trust and recommendation. In this Hong Kong Economic Times interview, VM Founder and CEO Joseph Tang and ximu Product Lead Vitas Zhang explain why SEO remains an essential foundation, but GEO is becoming increasingly important. The real challenge is not controlling AI-generated answers, but governing the sources AI systems encounter, interpret and cite. Through ximu and the Seen & Trusted Index, brands can better understand how they are represented by AI—and identify what must change to improve visibility, credibility and recommendation.
As enterprises embed AI into their workflows, the market needs more than stronger models or more agents. It needs a complete system that can answer why AI should be adopted, how it should be governed, how it creates growth, and how it can be correctly understood by both humans and machines. VM defines AI PR as the discipline of IMAGE Asset Governance across human and AI decision environments. Through ximu, VM GEO, and PRaaS 2.0, it creates a complete loop from IMAGE Assets and Directed Governance to sustained market influence.
