2025-11-21
Adobe Acquires Semrush: The Power Map of Generative Search Is Being Rewritten — And the Real Battlefield for Brands Now Lives Inside the Model
Adobe just spent $1.9B acquiring Semrush. On the surface, it looks like a classic MarTech expansion move.
Look deeper, and it’s a defensive bet—one made out of fear of the new order.
AI is hollowing out the value of traditional search, and semantic gateways are being redistributed.
