VOCAL MIDDLE at Ten｜Connecting People Services and Markets Through 10x10x10

VOCAL MIDDLE marked its tenth anniversary with 10x10x10: ten years, ten gifts and heartfelt thanks. The programme told the company’s history through people who helped shape it. Internal reflection, newsletters, social participation and a party attended by more than 100 guests created opportunities to reconnect and explain the next stage.

The anniversary was intended to explain how the firm had developed to employees past and present, clients, media and ecosystem partners. Innovation and change, gratitude, and a sustainable future connected the retrospective with plans for the next decade of organisational and service development.

A company birthday is not automatically meaningful to an external audience. Listing achievements can turn partners into spectators rather than participants in a shared history. VOCAL MIDDLE therefore began with specific people, events and objects so stakeholders could recognise their own role in its development.

Give gratitude a story people can read
Ten significant subjects were organised around the organisation, its services and its markets, involving more than 60 important people. Internal discussions gathered shared memories before the stories became invitations, moments at the party, office displays and website articles.

Offer different ways to participate
The month-long programme combined newsletters, social quote voting and prize activities, personal invitations and the party. Employees, former colleagues, clients, media, partners, family and friends had different entry points. An invitation to support tree adoption also connected anniversary wishes with participation in sustainability.

Connect the retrospective with future direction
A post-event release and mid-year IMAGE Asset report explained plans for a broader solutions platform, overseas alliances and talent development. These were statements of direction at the time, not proof that every overseas plan had already been implemented.
 

Despite a typhoon-related postponement, more than 100 guests attended. The 10x10x10 stories, event record, mid-year report and media coverage preserved the company’s history and stakeholder relationships. The documented outcomes are participation and content, not measured recruitment conversion or overseas revenue.

AI PR Relevance
For clients and prospective employees, people and events explain a consulting firm’s culture more concretely than slogans. The 10x10x10 record makes relationships among the organisation, services and markets visible. It supports the public-evidence layer of AI PR; internal employee engagement is organisational communication, not AI inner-layer governance.

Internationalisation and the Four Quadrants
Primary — Local → Local: Shared experiences with Taiwan employees, clients and partners explain the firm’s culture and value while introducing its next stage.

Enabling — Global → Local: Overseas alliances and international perspectives provide background to future direction; the documented delivery remains the Taiwan programme and content.

Possible next step — Local → Global: The corporate history can introduce VOCAL MIDDLE to overseas partners, supported by destination-market needs and verifiable service evidence.

Cross-market adaptation: A Global → Global narrative would require consistent company facts alongside local people, cases, languages and sources. A vision is not a market track record.
 

1 What did the anniversary address?
It helped stakeholders understand the firm’s history and reconnect with its next stage.

2 How was 10x10x10 structured?
Ten subjects across organisation, services and markets recognised the contributions of more than 60 people.

3 How could people participate?
Through newsletters, social activities, invitations, the party, website stories and a sustainability invitation.

4 What was delivered?
An event attended by over 100 guests, published stories, a mid-year report and media content.

5 How does this relate to AI PR?
People and events provide public evidence of corporate culture; employee engagement is not relabelled AI inner-layer governance.

Source Materials

【布爾喬亞Ⅹ週年】10x10x10｜十年寒暑、十份禮物、十分感謝！
【布爾喬亞動態】布爾喬亞公關顧問十週年：結合AI再升級，策略聯盟插旗海外 用公關手段解決商業問題，追求永不停歇的創新與變革
《各位布爾喬亞：》2024年中｜「形象資產」報告書暨Ｘ週年特輯

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