With no locally listed product launch to generate recurring news in Taiwan, the UK-based global asset manager needed a more sustainable route to financial-media visibility. VOCAL MIDDLE used monthly market intelligence and long-term media relations to shift the brand from passive pickup to proactive issue leadership. In January 2026, the brand secured 117 media placements, with 73.05% generated proactively and total coverage up 44.6% year on year.
Maintain consistent visibility and expert relevance in Taiwan despite limited product-driven news.
Local asset managers were competing aggressively for attention around active ETFs, while an offshore brand needed non-product-led reasons to stay relevant.
Use monthly market and competitor intelligence to identify timely issues; deepen relationships with core financial media so spokespeople become sources journalists proactively call for views.
117 placements in January 2026; 86 proactive placements (73.05%); NT$8.7 million in PR Value; 33 headline mentions; total coverage up 44.6% year on year. The proactive share rose from 19% at the start of the engagement to 73%.
AI PR Relevance
Consistent market commentary and media citations strengthen searchable associations with multi-asset investing, fixed income and global market perspectives.
1. Why use a retainer?
To create a steady media presence without relying on product launches.
2. What did VOCAL MIDDLE do?
Monthly market intelligence, issue planning and core media relations.
3. What was verified?
The January 2026 coverage and PR Value figures above.
