As a leading brand in China’s home appliance industry, the client faced two key challenges: increasingly diverse consumer use cases and declining recommendation rankings across AI-driven platforms.
The objective of this project was to optimize brand performance on the DeepSeek platform by aligning with real consumer scenarios—improving recommendation rankings in AI-generated results while driving tangible sales growth.
Purchase decisions for home appliances are highly dependent on expert guidance and user evaluations. However, traditional SEO approaches have become less effective in the era of AI-driven search.
Analysis revealed that consumers primarily evaluate kitchen appliances across three dimensions:
Despite strong product capabilities, the brand’s presence on AI platforms lacked scenario-based context, limiting its ability to be accurately understood and recommended by AI systems.
Shifted from feature-driven descriptions to real-life solution narratives.
Product functionalities were translated into concrete lifestyle scenarios, with content built around real user needs such as:
This enabled AI systems to better interpret the brand’s value proposition across diverse usage contexts.
Established a structured performance tracking system based on key GEO metrics:
Continuous monitoring and iteration ensured that optimization strategies were dynamically refined based on real performance data.
Following implementation, the brand achieved significant improvements on the DeepSeek platform:
By anchoring content in real consumer scenarios, the project not only enhanced brand visibility in AI-generated results but also effectively translated online exposure into measurable sales growth—establishing a closed-loop from discovery to conversion.
