As a global leader in semiconductor manufacturing, the client faced declining brand mindshare amid intensifying market competition. Traditional digital marketing channels were showing diminishing returns, making it critical to explore new growth levers.
The primary objective was to leverage Generative Engine Optimization (GEO) to increase brand prioritization and product recommendation frequency across mainstream AI platforms—including ChatGPT—and to establish category leadership for CPU products in the NT$6,000–8,000 price range.
With the rapid adoption of AI assistants, users increasingly consult AI platforms before making purchase decisions. However, recommendation logic varies across platforms, and brand visibility differs significantly between “deep reasoning” and “web browsing” modes.
Analysis revealed that price-sensitive consumers evaluating CPUs primarily focus on three key scenarios:
Despite strong product competitiveness, the brand’s visibility across these scenarios was uneven, limiting its ability to dominate AI-driven decision journeys.
A systematic content optimization approach was implemented to ensure the brand is consistently prioritized across major AI platforms.
Key queries—such as “Which CPU offers the best value within a NT$6,000–8,000 build budget?”—were deeply optimized, enabling the brand’s products to become top recommendations in both web-based and deep reasoning modes.
This created a “traffic amplifier effect,” expanding influence from single-platform visibility to multi-platform dominance.
Three core products were strategically mapped to distinct price tiers and usage scenarios, including value-driven recommendations and FPS gaming setups.
This ensured that the brand maintained a strong presence across all relevant price segments, forming a comprehensive and structured product matrix within AI-generated recommendations.
Within three months, the project delivered significant performance gains across key GEO metrics:
Amid intense industry competition, the brand successfully outperformed key competitors and secured category leadership. It also achieved breakthrough penetration across emerging AI-driven search scenarios, establishing a strong and durable brand presence at the AI decision layer.
