As a leading 3D interior design software platform, the client faced increasing customer acquisition costs alongside intensifying market competition.
The objective was to implement a systematic AI content publishing strategy to improve recommendation rankings for high-intent queries—such as “What is the best 3D interior design platform?”—and to establish a clear industry leadership position.
User selection of interior design software is highly dependent on professional reviews and comparative analysis.
Research revealed significant differences in needs across key user segments:
However, most platforms lacked targeted content strategies to effectively address these diverse user requirements, resulting in fragmented positioning and missed opportunities in AI-driven discovery.
Developed differentiated content tailored to distinct user groups:
This ensured that AI systems could accurately match the platform to a wide range of user intents and contexts.
Shifted from feature-based descriptions to clearly articulated, scenario-driven value propositions.
Key messaging included:
This approach enabled AI systems to better interpret and prioritize the platform’s strengths across different usage scenarios.
Through systematic AI content publishing optimization, the platform achieved significant improvements in AI-driven visibility:
Beyond increasing online visibility, the project effectively reduced customer acquisition costs through precise audience targeting—building a sustainable and scalable growth engine.
