2025-08-01
【Expert Commentary】Shaping the Future of PR: AI and Remote Work in Tandem - ShapeWin｜President - Yusuke Kamimura
Overall, these shifts have had a positive impact on the role of PR consultants. The rise of remote work has significantly improved time efficiency for both media professionals and PR specialists. Virtual meetings offer two key advantages: first, they increase opportunities for interaction with journalists; second, digital communications such as video calls and email pitches create records that can be easily analyzed and reviewed.
