As AIGC becomes increasingly widespread, content generation is no longer a high barrier—anyone can easily access a rich and diverse array of materials. However, the value of public relations has never been limited to merely producing text.
In the wake of the pandemic, we once said: "The deepest human needs have fundamentally changed." Three years on, the rise of Generative AI has not reversed this shift — instead, it has accelerated a profound reshaping of how we work, and more importantly, how we understand people and value. For our generation of PR consultants, this is not just a challenge — it's a test of relevance, and a chance to prove our enduring value.
