2025-08-01
【Expert Commentary】Four Major Transformations, Three Key Roles – TIPRA Leads Taiwan's PR Consultancy Industry Toward a New Chapter of Technology × Sustainability × Value-Driven Growth - Fiona CHENG, President of Taiwan and Taipei City International Public Relations Association (TIPRA)
Looking back, PR has long been perceived as the “megaphone” between brands and the public—focused on message dissemination, media exposure, and image management. However, the global spread of COVID-19 placed humanity in a state of heightened instability and anxiety. Public expectations shifted: brand selection was no longer driven solely by visibility or popularity, but by trustworthiness.
