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【專家點評】人機協奏, 行銷傳播產業的「非典型進化論」 -台灣數位媒體應用暨行銷協會 (DMA) 理事長 王冠翔 (Sean WANG)
2025-08-01

【Expert Commentary】Human-AI Collaboration: The "Atypical Evolution" of the Marketing and Communications Industry - Sean WANG, President of Taiwan Digital Media Application and Marketing Association (DMA)

It's not only the pandemic that accelerated digital transformation and AIGC that enabled companies to reduce costs and boost efficiency; the realities of an aging population and declining birth rates have also created both opportunities and challenges for multi-generational coexistence.

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