• SparkLabs Taipei創辦人邱彥錡表示:「SparkLabs Taipei整合國際三資,助台灣新創走向國際,站上世界舞台」
  • 科技部陳良基部長現場出席活動,全程以全英文致詞,以行動支持SparkLabs Taipei及台灣新創團隊
  • 即時預訂平台FunNow,期待募集更多東南亞資源及資金,加速進入東南亞市場,期待讓更多人認識FunNow.jpg
  • 物聯網整合解決方案平台FOX-TECH表示:加入SparkLabs Taipei,實際幫助FOX-TECH前進全球市場
  • 數位行銷網紅當道,Influenxio提出精準的智慧行銷方案,幫助品牌輕鬆擴散影響力
  • 機能運動服飾品牌VIASWEAT希望品牌強化亞洲女性的自主,讓有自主的女性展現自信改變世界
  • 幫助企業建立各式後台系統的CANNER,幫助超過全球數千位CMS開發者,現場獲得國際多方創投及資源詢問

獲獎紀錄 :

VOCAL MIDDLE 14th Workshop 《Top Project Award》

專案目標:

來自矽谷,全球知名新創加速器一SparkLabs,看準台灣位居樞紐的地理位置及優質軟實力,2017年正式落腳台北,整合全球資源與經驗豐富導師,提供國際資金、資訊、資源三資一體全方位整合,期望幫助更多台灣及跨國新創團隊前進世界舞台,今年2019年台灣首次舉辦《SparkLabs Taipei DemoDay 1》。

  • 首屆Demo Day,塑造加速器識別性與記憶點,營造「勢」場

透過首屆DemoDay,塑造出SparkLabs Taipei的鮮明特色與活動識別性,並藉由5組亮點團隊向來自全球百位投資代表爭取發展資源,展現SparkLabs Taipei頂級加速器所帶來與眾不同的加速成果。

  • 首屆Demo Day,串聯全球千萬資金與跨國資源,創造「市」場

除了展現7組團隊的精彩成績與市場動能,更要能讓SparkLabs Taipei所擁有的「頂尖創投國際資源」與「放眼全球高度視野」的優勢被市場看見,有效營造國內外創投業者、投資人的正面感受,串聯國際人脈資源,創造更多投資合作、商務媒合的機會與市場商機。

From Silicon Valley, SparkLabs, the world-renowned startup accelerator that officially established in Taipei in 2018, for the good geographic consideration and high-quality soft power in Taiwan with global resources and experienced instructors. SparkLabs Taiwan fully integrate international funds, information and resources, targeting to assist more Taiwan startup companies and multinational startup to accelerate to the world stage. In 2019, SparkLabs hosted the first “SparkLabs Taipei Demoday 1”.

  • The SparkLabs Taipei Demoday 1 created strong awareness of accelerator and memento

Leverage on the Demoday 1, SparkLabs Taipei successfully sharped its uniqueness and differentiation with high brand awareness in the market. With 5 selected seed companies’ presentation to over a hundred investors, SparkLabs Taipei fully demonstrated the impressive results brought with the top accelerator.

  • The SparkLabs Taipei Demoday 1 connected thousand million cross-border funds in the globe and created strong market

Despite the stunning results of the 7 companies demonstrated high market potential, SparkLabs Taipei also demonstrated its “top international venture capital resources” and “global vision” to the market that created impression to local and international venture capital investors for connecting international resources, investment, and business opportunities.

市場洞察:

全球新創生態系產值達2.3兆美元,順應這股新創勢力,近年台灣新創市場的產值與商機也因此有非常亮眼且持續性的成長。面對活絡的台灣新創市場,及台灣在地、國際知名眾多新創加速器的競爭之下,SparkLabs Taipei更應有脫穎而出的包裝策略,藉由首屆 DemoDay,創造活動聲量,強化加速器知名度,擴大媒體曝光效果;讓國內外創投業者、投資人能從眾多加速器中看見 SparkLabs Taipei,展現國際頂級加速器實力,進而創造國際商務媒合機會,是首屆 DemoDay 的重要課題。

The global startup ecosystem has the market value of US$2.3 trillion. In line with this, Taiwan market also achieved impressive market value and business opportunities with sustain growth. Facing the keen competition from local and international startup accelerators, SparkLabs Taipei shall develop a unique branding strategy. Through the SparkLabs Taipei Demoday 1, SparkLabs created share of voice by the event, strengthened awareness of accelerator, and with great media exposure. The key target of the SparkLabs Taipei Demoday 1 is to create awareness among local and international venture capital and investors, demonstrate its capability of the international top startup accelerator, so as to develop international business opportunities.

企劃策略:

  • 突顯SparkLabsTaipei加速器特色,帶來真正世界級新創 Demo Day 體驗

針對首屆DemoDay質感營造,現場氛圍以「科技感」與「國際感」兩大核心元素打造大器氛圍,彰顯SparkLabs Taipei能幫助新創團隊站上國際舞台的優勢與價值,展現真正世界級Demo Day的高度與質感。

活動現場亦安排7組亮點團隊專屬攤位,展現各自品牌特色,更精心規劃SparkLabs Taipei專屬品牌識別設計物,強化加速器記憶點,結合開放式空間設計,讓現場投資人、賓客與團隊能面對面進行深度的交流與意見交換,大幅提高商務媒合的機會。

  • 精準媒體議題切角設定,成功吸引主流科技媒體注意力

活動前透過調查「新創加速器市場」的媒體溝通訊息,並探勘出討論高的熱門議題關鍵字,結合SparkLabs Taipei本身的優勢,進而擬定出「成功創業家指導」、「跨國企業鏈結」、「全球投資人脈網絡」三大亮點議題與溝通策略,創造科技線媒體、產業線媒體感興趣的議題,讓媒體願意主動報導,進而能吸引到媒體對於7組亮點團隊的興趣與關注,極大化主流科技線媒體的曝光與注意力。

  • 高速率規劃,高效率執行

本次活動籌辦顧問團隊於前後不到兩個禮拜的時間,前端透過對於新創產業生態圈的熟稔與專精國際級活動的團隊投入策畫,後端結合高度模組化又兼具彈性的執行方式,在極短時間內完成籌措,流暢的會場規劃、高水準的軟硬體設計,獲得活動當日眾多貴賓及媒體的高度肯定,不僅各團隊能有高品質的流暢演出,更讓現場與會的國內外創投業者與投資人皆獲得美好的感官體驗。

  •  Highlight the feature of SparkLabs Taipei Accelerator that bring the world-class startup Demo Day experience

The SparkLabs Taipei Demoday 1 shaped the event atmosphere with two core elements, “scientific sense of technology” and “international sense”. The event illustrated the height of world-class Demo Day and highlighted SparkLabs Taipei’s value – bring startup to the international stage.

There were 7 highlighted companies booths demonstrating their brands and results with tailored SparkLabs Taipei props that enhance memento. The layout of the venue was also designed to create an atmosphere for investors, guests, and teams to connect, interact, and exchange ideas that served a good foundation to increase business opportunities.

  • Precise media angle to successfully attract mainstream media attention

Through the research and analysis on startup accelerator market in media with the key words of hot topics discussed, we developed key messages and communication strategy combining with SparkLabs Taiepi highlights – “successful entrepreneur guidance”, “multinational enterprise chain”, and “global investment network”. It successfully developed topics that interested technology and business media expose the news of the SparkLabs Taipei Demoday 1 and the seven highlighted companies.

  • Efficient planning and coordination, effective execution and result

There were less than two weeks for planning before the event day. With expertise in the startup ecosystem, professional team, and event module know-how and flexible execution, the team organized the event with impressive decoration, smooth rundown and high interactive environment. All investors and guests attended the event gained excellent experience and recognition were well received.

價值創造:

  • 現場成功吸引超過500位國際創投機構、投資代表及新創圈貴賓蒞臨,5組台灣新創團更於會後獲得國際創業投資VCVenture Capital)高度關注及主動聯繫約見
  • 成功創造當天在社群上熱門討論話題,眾多參與者主動於FacebookIG分享正面活動參與心得,# SparkLabs Taipei#Demo Day 1等關鍵字擴散SparkLabs Taipei品牌正面形象
  • 質量兼具的媒體露與曝光效益:活動媒體露出篇數共計40+則,合計創造超過740萬+的媒體曝光效益與公關價值。媒體報導也以Tier1、2媒體為主,包含主流科技、新創媒體(數位時代、Inside、科技報橘, Meet創業小聚, etc.) 皆有報導露出。
  • 品牌面露出效果良好顯著:前端透過精準的議題設定與發酵,高達9成5以上媒體報導皆提及三大亮點溝通議題關鍵字,準確傳遞SparkLabs Taipei核心優勢DNA,替加速器創造絕佳的良好宣傳效果。
  •  Successfully attracted more than 500 international venture capital institutions, investment representatives and startup VIPs. The five Taiwan startup companies received high attention and were contacted by Venture Capital institutions after the event.
  • Successfully created the hot discussion on social media community on event day. Attendees posts on their social media platform expressing good experience and feedback with event key words, such as # SparkLabs Taipei and #Demo Day 1, that made the event go viral with positive brand image.
  • Quantitative media coverage with high quality: 40+ media coverages amount over 7.4+ million media PR value; mainly on tier 1 and tier 2 technology / business media, including, INSIDE, Tech Orange, Meet, etc.
  • Positive and remarkable brand exposure: Through the accurate key message development, up to 95% media reports mentioned those three highlighted key messages, delivering the core strength and DNA of SparkLabs Taipei and create excellent effect for promoting accelerator.

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